Yes people, so as we begin our startup journey we wanted to chat about that beautiful word PURPOSE and explain how we found it and then translated it into a business idea. The timing is perfect, Phil's recently returned from a trip to India where he did a keynote at Goafest covering our Marketing With Attitude approach, the framework we used at our agency and centres around an additional set of 4P's which helps brands market in todays conditions. It was the. the first 'P' in the marketing with Attitude framework is Purpose.

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Key Actions and Learnings:

02:15 the best brand builders understood that the consumers have the power and that they're values and beliefs are actually replicated by a great brand.

03:05 Challenge the status quo because traditional marketing is dead

03:34 don't fucking spend money on banners because if people with more eyeballs and more attention, spend money on them.

03:53 - The relationship between a consumer and brand.

9:19 - you have to earn attention

10:47 - Marketing WITH influence

13:00 - Certain brands just didn't want the truth of the numbers

14:48 - how do you start a brand with purpose?

16:15 - Purpose really have to be shared

18:37 - The paradox of purpose

21:00 - Start With Why

22:39 - The 10% rule

Links:

Steve Jobs talks marketing in 1997 https://www.youtube.com/watch?v=keCwR...

Link to Gary Vee Joshua Coombes http://bit.ly/garyveejoshuacoombes

M.W.A. https://www.brandtrepreneur.co/market...

There are 600 million people in the world using ad blockers https://www.dagensanalys.se/2015/11/a...

77% of people don't even care about brands - Edelman Report https://www.edelman.co.uk/magazine/po...

#marketingwithattitude #startup

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